About Baselane
Baselane is a rapidly growing banking and financial management platform for individual landlords and real estate investors. We are backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
We are building the future of financial services for the 12+ million individual landlords and real estate investors who own over 25 million homes in the United States. Our mission is to empower landlords with financial services, automated tools, and actionable insights to help them save time, increase their returns, and grow their investment portfolios.
We are a seasoned team with deep experience in financial services and technology. We have previously worked at companies including The Boston Consulting Group, Morgan Stanley, Plaid, Harry’s, Better, WealthSimple, RBC Ventures, Affirm, NorthOne, RazorPay, and more.
About the Role
It is the responsibility of the growth team to deliver an amazing experience from sign-up to full utilization of our services.
As a Growth Product Manager, you will collaborate with designers and engineers to solve user problems through innovative features. Additionally, you'll drive growth by building a robust data system, ensuring a comprehensive approach to user acquisition and retention via funnel optimization and scalability.
You will work in a highly collaborative environment while getting autonomy, ownership, and the ability to impact the entire product. Strong analytical skills & ability to use SQL with product analytics tools like MixPanel/Amplitude will be critical for the success of the role.
This role is based in Toronto; we expect you to come to the office (downtown Toronto) occasionally for working sessions, but you can work remotely on other days.
Responsibilities
- Participate, supervise, and eventually lead growth-oriented initiatives.
- Explore solutions, creating and validating hypotheses via A/B tests.
- Dive into user feedback/data to understand user behavior, identify points of friction and opportunities for improvements.
- Collaborate with Marketing, Designers, Product, and Engineering to iterate on growth experiments.
- Build and maintain Segment events, piping them into ad platforms; specifically Google Ads, and Meta.
Must Have
- 2+ years of product management or growth experience at a tech startup, ideally a B2C fintech.
- Ability to use SQL within data analytics tools.
- Knowledge of how events enter ad and lifecycle platforms.
- Experience setting up growth experiments, following through to measure the impact.
- An ability to understand the initiatives that will drive the most significant business impact.
- Communication skills and diplomacy to successfully work with a cross-functional team and with different departments depending on initiatives.
- A deep curiosity in understanding customer pain points. e.g., Why do they use the product? What are their problems? What are the barriers to value?
What’s in it for you?
- Be part of a dynamic, driven team with flat hierarchies and a collaborative culture.
- Training and development budget to ensure professional growth.
- Regular team events, game nights, and other social activities.
- Semi-annual full company meetings in Toronto or NYC.
What’s in it for you?
- Be part of a dynamic, driven team with flat hierarchies and a collaborative culture.
- Training and development budget to ensure professional growth.
- Regular team events, game nights, and other social activities.
- Semi-annual full company meetings in Toronto or NYC.
Practicals
- Team: Product & Design
- Location: For this position, we will only review applications from Toronto
- Office: We have an office in downtown Toronto a few blocks from Union Station and expect you to be in the office at least once or twice a week
- Start date: As soon as possible
Benefits & Perks
- Competitive compensation
- Equity - Ownership in what we are building!
- Healthcare Benefits through Canada Life
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working location
- Remote working stipend to set up a home office
- Regular social events
$75,000 - $95,000 a year